The parent company of Facebook, Meta has announced the removal of more than 10 million fake profiles and 500,000 spam accounts in the first half of 2025 as part of a renewed push to promote originality and protect authentic content creators.
The social media giant said the crackdown is targeting impersonation, content duplication, and fake engagement problems that have long plagued the platform and made it difficult for genuine creators to thrive.
According to a blog post released on recently, Meta disclosed that it had disabled hundreds of thousands of accounts involved in spammy behaviour and fake interactions, while eliminating millions of fake profiles that impersonated popular content creators.
“We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement. We also removed about 10 million profiles impersonating large content producers,” Meta revealed.
The company stressed that repeated posting of unoriginal content, whether copied videos, reused images, or lifted text, erodes the quality of the platform and drowns out the voices of legitimate creators.
To reinforce its commitment to originality, Meta is introducing new tools that trace duplicated content back to the original post, ensuring proper credit and visibility for the original author. These tools will also help reduce the reach of recycled content in users’ feeds and strip repeat offenders of access to monetisation features.
Meta’s move is seen as part of a broader strategy to clean up its ecosystem ahead of global elections and continued regulatory scrutiny.
The company reaffirmed that its ultimate goal is to foster a space where authenticity is rewarded and where emerging voices aren’t overshadowed by bots, copycats, or deceptive engagement tactics.
