Odumodublvck’s Industry Machine, released on October 6, 2025, has stormed to the No. 1 spot on Apple Music Nigeria’s Top Albums chart in just two days, proving itself a seismic force in Nigerian music.
This 23-track masterpiece, weaving rap, drill, Afrobeats, and highlife, is more than an album—it’s a cultural moment, sparking debates with its blockbuster features and a heated feud with rapper Blaqbonez.
As a music enthusiast I’m personally blown away by Odumodublvck’s artistry, the infusion of highlife into his tracks, giving them a soulful, nostalgic vibe that hits deep.
His decision to sing his own hooks on hip-hop songs adds a melodic edge that flips the script on traditional rap, making tracks like “Bombastic Element” and “Industry Machine” stand out with his signature Okporoko rhythm—a pulsating blend of highlife’s vibrant horns and hip-hop’s raw energy.
Most impressively, he’s pulled off a historic feat by featuring both Davido on “Grooving” and Wizkid on “Big Time” (currently No. 9 on Apple Music Nigeria’s Top Songs) on the same album. He’s the first artist to unite these Afrobeats titans since BOJ, a move that cements his place among Nigeria’s musical elite.
The album’s brilliance, however, is shadowed by controversy. Odumodublvck’s fallout with Blaqbonez, ignited by lyrical jabs in June 2025 on A-Q’s “Who’s Really Rapping?”, has snowballed into a saga of personal shots and cryptic X posts.
Odumodublvck called it “beyond rap,” hinting at deeper, off-mic tensions, while Blaqbonez pushed for a studio showdown over social media spats. Fans on X are divided—some hunger for a lyrical clash to rival global rap battles, others see the drama as a setback for Naija hip-hop’s unity.
With Blaqbonez’s No Excuses set to drop on October 17, the timing of Industry Machine feels like a strategic power play. Odumodublvck’s roster of features—Skepta on “Adenuga,” Stormzy on “Pay Me,” and Seun Kuti’s Afro-funk fire—signals a bold evolution, contrasting Blaqbonez’s introspective approach. Streams are surging, with “Big Time” and “Grooving” ruling Spotify Nigeria’s daily charts, proving the beef only amplifies the buzz.
My top track from the album is “Adenuga” featuring Skepta and Anti World Gangstars.
I’m captivated by their seamless interplay of bars and verses, delivering razor-sharp lyricism that’s nothing short of exceptional—I rate it a 9/10.
And I rate the entire album a 7.5/10.
Industry Machine is no doubt a cultural lightning rod, but October has more to offer with releases from Adekunle Gold (Fuji) and Bella Shmurda (Sanity).
For now, Odumodublvck’s machine is roaring, and the Nigerian music scene is locked in.
By Owolabi Oluwarominiyi
